Apple is not going to the Apple TV set-top box this year to bring out. This enables Bloomberg based on a source familiar with Apple’s television plans.Apple was busy talking with cable providers and other media companies, which at the time still see no reason other parties access to their sources of income.

To the Apple TV set-top box from the ground, suppliers of television content first into the sea to go with Apple. That not everyone likes to do this just appeared last year : he told CBS television a bid from Apple to have stalled. Apple wanted the advertising revenue sharing, something that CBS was not prepared.

“Apple Inc. engineers have been working since 2005 to reinvent TV viewing. Designing the gadget may prove easy compared with convincing media and cable companies to loosen their grip on the television industry…

…Apple is vying with the likes of Google Inc., Microsoft Corp. and Amazon.com Inc. to make TVs the digital hub of people’s lives in an industry projected to reach $200 billion worldwide by 2017. Whoever wins must first strike deals with media companies or cable providers who have little incentive to cede valuable revenue streams. The result: Apple won’t be releasing a new TV product this year, as analysts had predicted, said a person familiar with the company’s plans.”

In August it was first talked about using the Apple TV set-top box. The Apple TV would be the usual box cable television providers can be replaced, so you can navigate between channels including via a user interface of Apple. This interface would be based on the iPad , to zap as natural as possible. The Apple TV set-top box would do a few tricks in the house, including the ability to rewind live TV without having previously recorded.

The rumors of a set-top box Apple could mean that the Apple iTV longer in gestation. This separate television would the next step of the new Apple TV can be.