What to expect at WWDC 2013

WWDC Mac iPhone ios IMessage iCloud Apple Worldwide Developers Conference Apple Apple opened the annual Worldwide Developer Conference with the traditional keynote. This year’s event is expected to feel more excitement than usual. Of course. There are big changes to if you believe the rumors. Promising change at the personal level and portentous statements that read fall in interviews Tim Cook, heat the interest in this year especially. Just before the keynote, we would like to take this opportunity to summarize it, what might be most likely on the agenda on Monday.

iOS 7

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The next version of mobile operating system dominated the rumors surrounding the WWDC in recent weeks. It is hard to believe, but iOS 7 sales for a long time even the calls for the next major “revolution” in the hardware area. By Scott Forstalls sacking last year, the responsibility for the future of mobile software is now mainly on the shoulders of Craig Federighi and Jonathan Ive. The presence of the charismatic chief designer, it is probably also due to that, especially visual changes on iPhone, iPad and iPod touch with iOS are expected to 7th And rightly so!

Various sources confirm, Ives influence will be visible everywhere in iOS 7. Even Tim Cook, who during his interview D11 also not afraid to let phrases like “it’s absolutely incredible” fall on this issue, probably indirectly confirmed these statements. After Forstall austobe and left his “style”, especially in the calendar, notes and Game Center app, no one would have minded if, Apple with iOS 7 focused on design changes. If you believe the rumors, all these problem apps have received a basic redesign.

 

The colors black and white and various grays to dominate iOS 7, so we tend to be quite safe. Any excess leather and fabric covers are soft, smooth, simple surfaces, seams and shadows clearly defined edges. Accents to be set by each app is dominated by a very determined color. Thus, some elements within the app note may be mainly yellow, while set in the Weather app to green.

 

Photos, recently flew through the web, speak for a redesign of the icons. Also, a more realistic point, especially when one considers the “Style”, in which the WWDC shows this year. It is relatively safe in the colorful, square box in the logo and banners to app icons. Could even be a hint …

A first impression of visual reorientation should give the WWDC App. This has undergone several changes in recent years. But just this year it is particularly striking. They exchanged shadow go clear edges and shimmering white against bright blue buttons. Even if there are only small variations, they show well but in some way.

But enough of the design, because despite everything, there should be no lack of new features. Unfortunately, the design features a little discussion about the steel the show, so there is little to report in this area. The already known from Mac AirDrop function is now also hold mobile feeder if we are to believe the reports. With AirDrop allows files between Macs on the wireless network exchange. Similarly, the function will land on iOS. First approaches in this area can already be seen in the iPhoto app, where photos can “beam” to other iOS devices. Due to the missing file system is AirDrop would probably be limited to iOS on media content and documents. Since its rival Samsung “S Beam” feature (two units are held each other and exchange data) often used against Apple, Apple might want to follow suit.

 

The integration of other social services is also relatively safe are on the agenda. Flickr and Vimeo to add Facebook and Twitter in the future. This can also be given the nod basically without much thinking because one of the major goals in Cupertino it’s to make themselves independent of Google and YouTube so. And even if Apple with its “Common Photo Streams” already shows approaches of photo sharing, another option to split (the statistics) certainly can not hurt.

But the really interesting rumors surround the camera application. Even though they probably “flat” is (to use that word but now times), they lagging behind in comparison to competitors. Without exception, every manufacturer admits his clippers to more functionality. BlackBerry just surprised with nice features. Both rudimentary and advanced settings are missing. Just the next big thing is yes, for example, the subsequent Choosing the right facial expression, which is possible in a row by shooting multiple images. Something is playful while the statement that photo filters are known to keep from apps like Instagram feed. Whether this is ultimately necessary then, Apple has to decide.

Otherwise, there is little evidence that suggest new features. Sure, you will make many small back area to offer the usual “more than 200 new features” can. Supposedly Apple screws on multitasking, which of course would be highly desirable, and develop new touch gestures. But if it is to be expected already in iOS 7 is poorly predict.

Relatively certain, however, is that developers are already going on Monday with a beta home. The release is expected back for fall. Despite reports of delays this date should be hold.

OS X 10.9
While iOS dominates the reports 7, OS X came in the last few weeks something in the background. This week only version 10.8 was probably their last update before the big new version ends up on Macs.

Here, say the rumor that power users will appreciate especially 10.9. While some can be expected under the hood, will design technical, as opposed to iOS do not much here. Even though the calendar, notes, contacts and Game Center application on the Mac are similarly problematic as on iOS, General one is not sure whether this update to the appearance of some apps will change. But it is well within the bounds of possibility, no question. Design standard while completely in the green zone, but rather less technically, messages could do with an overhaul. Although a lot has been improved with the update to 10.8.4, the iMessage application continues to pose the biggest problem

Great talking is definitely the page. This is, according to conjectures come along soon with tabs. Moreover, it would be quite appropriate, finally better integrate the iCloud in the file system. Whether that will actually happen remains to be seen, because Apple removed with the last version actually more the concept of the classical file system.

A topic that boils up again since the iPhone 4S, Siri is on the Mac. Even a few months ago it was learned that Apple is experimenting in this area. The first step is already done with the voice recorder. It would not be the first time that Siri later be succeeded (keyword iPad). That is inspired by Apple iOS again, is basically a relatively clear area in which the will eventually happen, does not.

In addition to the power users but also to the developer with the update are satisfied. Apple should have the tools for developers also considered, including Xcode.

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Latest hangs in Moscone West since the banner, there is confusion about the nickname of 10.9. The banner shows a simple “X” in the background and a breaking wave. Simply that here at Google “pretty pictures” has entered, but is relatively unlikely. So the question remains to what extent the wave or the sea is related to the operating system. Is there a lion that lives in water? – “OS X 10.9 (Sea Lion)”? We probably have to wait.

Equally unclear is the date of publication. Mountain Lion was introduced in February 2012, and both Lion and Mountain Lion were released in July. That Apple can keep the July date, is doubtful. As Apple continued in recent months on extremely long beta phase, a summer release is basically ruled out. More likely is the autumn, where the publication can be possibly linked to new hardware.

Services and iCloud
Although primarily iOS is at the center of rumors that Apple is set at WWDC, not a part of the time on the services and its iCloud because we are safe. A whole range of services such as iMessage, Maps, Siri, Game Center, and so on pose untapped potential. In addition, new services are possible – the iRadio is likely.

 

But first, we focus for a moment on an existing. For example, iMessage could be a hot topic at WWDC. Tim Cook himself showed in his interview D11 several times interest for the service. Phrases like “I thin iMessage is an interesting service” fell more than once. In addition to the improvements that are needed to iMessage has (Mac application and server stability), one could imagine some interesting features that could integrate Apple. Google Hangouts with his laid a few weeks ago at the Google I / O very well before, now it is back to catch up with Apple. A large deficit is found for example in group conversations. They are possible, but quite uncomfortable. Once they are created, for example, can neither add nor remove people. And that’s just one example.

Maps has been since its release last year clearly better. The map was so good it’s expanded and errors were removed. Again, Cook noted in his interview on “It’s greatly improved [...] but not there yet, we have more to do”. One of these tasks would be, for example, the extension to other platforms. Google will soon be new maps and it once again in the lead. One way to access via the web on Apple Maps, would be a start.

Siri will certainly have a look. A handful of new features is mounted on Monday at least, for here to get Google to quickly. What is Siri with iOS 7 ultimate can, let’s leave open. But it should nevertheless be noted that the hidden language assistant already for almost two years behind the “beta” tag. That is much untapped potential here, hardly needs to be said.

Whether actually change something in Game Center is (apart from design), we can not say with certainty. The only certainty is that it is possible to get much more out of the service. Several million users cavort in this network, but the functionality leaves much to be desired. Since the Google I / O Android Games also be interesting again. Functions as a text and voice chat or advanced user profiles iOS would make it more interesting still a trace for gamers.

But we eventually come to the exciting topic: the iRadio. A whole range of rumors confirmed the planning of such a service. For Apple, it’s time to enter the streaming market. ITunes is of course still unchallenged, but to be successful in the long term, must do something to counter Apple’s competitors such as Spotify or Pandora. According to the assumptions, the iRadio service called Pandora is rather based on the concept, so the user does not provide online music library, but a customized radio service. By Genius Apple has already collected over the past years experience when it comes to recognize the musical tastes.

After lengthy negotiations with the labels of the service seems now to be shown at WWDC for the first time. Moreover, confusion about the funding. Multiple sources confirm that the iAd team was involved in the development of the iRadio. Is that the services funded by advertising, that is quite likely. As a project funded exclusively through advertising but would not fit with Apple, it will probably be a premium option without advertising. Another question is how and where the service is integrated. In iOS it will show up in any case, but whether as a standalone application or in the music App is unclear. An integration to iTunes on Mac and PC is probable. The date of publication is unclear. An immediate start is basically excluded from almost all sources.

Hardware
Although the focus of the event will probably be on software and services, we can also hope for new hardware – Macs to be more specific.

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The big question is probably whether we will finally see you on Monday a new Mac Pro. Once the most powerful Mac in the range is to have for months no longer in Germany, it is probably high time to bring the new model to the market. In addition to the dwindling stocks also indicated Tim Cook’s promise from last year to the fact that in 2013 we will see a new Mac Pro. The WWDC eigenet both the date and the audience here for such a wonderful idea.

But mobile Macs are an issue. It is generally assumed that an updated MacBook Air, since there was already several indications in recent days. When designing any great changes are probably to be expected, but on the inside. New battery-efficient and more powerful processors from Intel will be very likely to find in the new Airs. Also a support for the 802.11ac standard is possible, as 9to5Mac notes.

Somewhat unlikely, but not excluded, new MacBook Pros. Apple might want to equip the Pros with the new processors. Furthermore, the MacBook Pro with Retina display to be thinner, according to analysts’ statements. But basically no update has the pro series needed.

Who has held up to this point, was now supposed to be well informed about all the possibilities. Its like Dared also your guesses in the comments attached. Finally, we would also like to point out once again to our live coverage of the month.

Do not expect major changes in iOS 7 interface, says John Gruber

Analyst John Gruber, author of the blog Daring Fireball, predictive interface update of iOS 7, says that the changes will not be as radical as proposed in the concept design studio Simply Zesty.

Windows Phone SimplyZesty Mac OS X v10.0 Mac OS X iPhone ios iCloud Apple American art studio offered its vision of the new OS with the expectation of “flat” design, which in this version, like the soft shell Windows Phone. Project iOS 7 features a completely new lock screen, Notification Center with advanced widgets and buttons to quickly access the functions of the operating system and the new square icons without the “gloss”.

 

In concept iOS 7 is a lot of smart ideas and interesting design solutions – says Gruber. – But whatever they are intelligent and interesting were not, their implementation will result in major problems for Apple.

For the materialization of ideas Simply Zesty «apple” of the company will have to put people to have to get used to a radically new design, which can lead to a loss of fans of the. With such an audience, like iOS, Apple will have to maintain the similarity with the previous versions of the system, says the blogger.

“If people start to ask -” What is this? Where are the features that I used? “- It will be a real disaster,” – says Gruber.

One of the main arguments of bloggers is that Apple will not give up the rounded corners of apps icons. Moreover, that this decision is protected by design patent.

“Mac OS X 10.0 is a clear indication of radical change, getting used to that was painful and lasted for several years – indicates Gruber. – IOS does not need such a shake-up.”

 

WWDC 2013 Wallpaper for iPhone 5, iPhone 4/4S and Mac

Yesterday Apple announced WWDC 2013 conference. It will be held from 10 to 14 June 2013 in the exhibition center Moscone West in San Francisco. In anticipation of the event designer Christian Dalonzo prepared a wallpaper on the Worldwide Developers Conference.

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Images can be downloaded from the iPhone 5, iPhone 4/4S and other models, as well as 15-inch MacBook Pro and monitors with a resolution of 2560 × 1440 pixels.

Recall that in the framework of the WWDC 2013 held more than 100 technical sessions, during which Apple engineers affected subject of the development, implementation and integration of relevant technologies iOS and OS X. More than 1,000 specialists will conduct workshops for developers.

It is also planned to talk about the latest features of new versions of iOS and OS X, so that developers can make full use of them in their applications. Additionally it is reported that the best apps for iPhone, iPad and Mac will be nominated for the Apple Design Awards

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Apple released quarterly figures Q2/2013: $ 43.6 billion in sales, 37.4 million iPhones and 19.5 million iPads

Apple has announced this evening the quarterly figures for the past three months, and exceeded the expectations of most analysts. The company from Cupertino has seen an increase in profit compared to the prior year, but have to suffer a decline in respect of the last quarter. However, this is normal for the industry, because the Christmas season is the most lucrative quarter of the year.

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Apple’s sales in the second quarter on sales of 43.6 billion U.S. dollars, a profit of $9.5 billion  (10:09 U.S. dollars per share) achieved. Thus, the self-imposed forecasts in the previous “Conference Call” were clearly exceeded. Compared to the previous quarter, however, the company was able to increase revenue only, the profit has declined by about one billion U.S. dollars. This in turn has to do with lower margin of 37.5 percent (previous year: 47.4 percent), which is mainly due to the iPad mini materialize. The non-US sales accounted for 66 percent in the quarter.

“We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,” said Tim Cook, Apple’s CEO. “Our teams are hard at work on some amazing new hardware, software, and services and we are very excited about the products in our pipeline.”

With such large profits, Apple has also sold many devices and therefore can have very good sales in the second quarter of fiscal 2013:

  • 37.4 million iPhones – 35.1 million iPhones in Q2/2012
  • 19.5 million iPads – 11.8 million iPads in Q2/2012
  • 3.95 million Macs – 4.0 million Macs in Q2/2012
  • 5.6 million iPods – 7.7 million iPods in Q2/2012

In the coming quarter, Apple expects revenue of between 33.5 billion and 35.5 billion U.S. dollars and a margin of 36-37 percent. Finally, the full press release from Apple may be viewed

Apple shows new versions of iOS and OS X at WWDC 13

Apple is at the WWDC conference, to be held in San Francisco in June show new versions of iOS and OS X. Although there is little chance that the updates are actually rolled out all over, developers will be able to play. With the new versions

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In announcing the upcoming issue of its own developer conference WWDC Apple writes that the company “can not wait” to get. New versions of iOS and OS X “in the hands of developers’ Thus it seems that there already a test version for developers comes online, as Apple has done with new versions of iOS and OS X in the past has often At that time, however, is not to be used for normal users, at least not without detours the software.

According to rumors iOS 7, the version number that the new version inherits most likely, a new look, but change is under the hood less. About the new version of OS X is less well known. Apple grabbed his developer conference in recent years to roll. New software versions New iPhones were also announced there in the past, but who now have their own event.

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New iMac Line with Ivy BridgeIvy Bridge To Be Imminent

Apple will very soon a new version of the iMac release, the all-in-one desktop computer will be equipped with the new Intel Ivy Bridge processors, unfortunately there will be no Retina display to be used for the new iMac. The update where many consumers have long been finally will soon be available, several sources have this on Fox News announced, though the opinions on the use of a split screen Retina.

According to Marco Arment of Instapaper, the Retina display is not one of the changes, at least not for the 2012 model. The problem seems to be the price, Apple currently offers a 21 and 27-inch version of the iMac, and a Retina display will likely push up the price too much for the audience that normally an all-in-one purchase.

However, there are apart from the Retina screen also has a number of other areas where the iMac itself can be improved. Besides the Ivy Bridge processor update Apple will also choose a faster graphics chip and a USB3.0 port, which you can also find the latest MacBook Pro and MacBook Air’s.

As with the other Mac models will be for the iMac also possible to opt for a 512GB SSD. It is unclear whether the new iMac will be thinner compared to the current models, should this be the case then it is likely that Apple iMac also say goodbye to the optical drive. In the past, Apple has shown not to be afraid to make these choices, and the Mac App Store is obviously not for nothing developed.

Stocks in the Apple Store and official resellers are already a few weeks at a low level, a sign on the wall that a new iMac is coming. Possibly the new iMac while unveiling the iPhone 5 on September 12

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Apple TV set-top box will not be released in 2012

Apple is not going to the Apple TV set-top box this year to bring out. This enables Bloomberg based on a source familiar with Apple’s television plans.Apple was busy talking with cable providers and other media companies, which at the time still see no reason other parties access to their sources of income.

To the Apple TV set-top box from the ground, suppliers of television content first into the sea to go with Apple. That not everyone likes to do this just appeared last year : he told CBS television a bid from Apple to have stalled. Apple wanted the advertising revenue sharing, something that CBS was not prepared.

“Apple Inc. engineers have been working since 2005 to reinvent TV viewing. Designing the gadget may prove easy compared with convincing media and cable companies to loosen their grip on the television industry…

…Apple is vying with the likes of Google Inc., Microsoft Corp. and Amazon.com Inc. to make TVs the digital hub of people’s lives in an industry projected to reach $200 billion worldwide by 2017. Whoever wins must first strike deals with media companies or cable providers who have little incentive to cede valuable revenue streams. The result: Apple won’t be releasing a new TV product this year, as analysts had predicted, said a person familiar with the company’s plans.”

 

In August it was first talked about using the Apple TV set-top box. The Apple TV would be the usual box cable television providers can be replaced, so you can navigate between channels including via a user interface of Apple. This interface would be based on the iPad , to zap as natural as possible. The Apple TV set-top box would do a few tricks in the house, including the ability to rewind live TV without having previously recorded.

The rumors of a set-top box Apple could mean that the Apple iTV longer in gestation. This separate television would the next step of the new Apple TV can be.

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Hackers Leaked Millions of Apple UDIDs From the FBI

Earlier today a group of hackers AntiSec published a file with 1 million iOs UDIDs from an FBI laptop with more than 12 million UDID’s. It appears here to go to 3 percent of all iDevices shipped. The leaked UDID can entail far-reaching consequences. Although the identifier itself does not contain personal information, would make it possible to using information from other apps and gaming networks kinds of other personal lounger. In this review, we draw the consequences of the leak UDID for you in a row.

What is a UDID?

UDID stands for Unique Device Identifier. It is a long series of letters and numbers that Apple used to identify your iPhone. UDID are among others used by developers, with this identification can specify which iOS users for example a test version of an app should install. Apple’s UDID also used to determine which iPhone developers so they can install beta versions of iOS. Developers made active use of UDID’s to functionality in apps offer, but Apple limits she increasingly.

How do I find out if my UDID is leaked?
To see if your UDID in the list above, you’ll need to see what your exact UDID is. Here you come back from your iPhone, iPad or iPod touch to a computer to connect and open iTunes. Find your iPhone from the list and click once on your serial number in the Summary tab.
You can view the list leaked UDID’s self open to download the file, decrypt it, and search. For this you only have the terminal of your dive computer commands to perform to remove the encryption. The site Pastehtml.com has a handy tool that lets you see if your UDID in the list. You need to have at least the first five characters of your UDID number. Developer Steve Troughton-Smith warns to enter your complete UDID in a web form. You does not know who is behind the site Pastehtml.com is and what they do with the data. So be smart and do not complete your UDID in.

Is your UDID is not listed, then you are still not certain, because the hackers have only 1 million of the 12 million records published.

What data of mine are now on the street?
In the first place your UDID made public, if you are in the list mentioned. Hot instance your iPhone ‘iPhone Bastiaan Vroegop’, then your UDID people also associate your real name. According to Antisec contain the data also zip codes, street addresses and phone numbers, but these are not included in the published list. A UDID contains an intrinsically personal, but other apps can make sure that malicious perhaps to more of your data may have access.
Less anonymously apps

Although UDID’s not linked to your personal data, there are several iOS applications that are still behind trying to find out who exactly is behind the UDID. Among other things the iPhone game network OpenFeint made himself guilty of it last year. Did you get to OpenFeint example your Facebook profile linked, then was associated with your UDID. Should an OpenFeint app use your location data, then this was also linked to your UDID. That’s pretty easy to find out where you live or work (because you often on a particular GPS location). OpenFeint has privacy issues been resolved.

Later proved many other gaming networks for iOS UDID your personal information to be linked. An app that uses the game networks have only your UDID need to login. This is useful for users, because they will not ever again have to fill account information, but it also creates potential privacy issues. By UDID to fake an iPhone would someone namely can access your account on a gaming network – and thus to all private data that you have linked to this. Security Researcher Cortesi put in a row where exactly has access to your accounts at Plus +, Zynga, Gameloft or other network login. To access your account, Zynga would first have an email address are required.

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Chillingo (Crystal) and Zynga did for The Wall Street Journal in 2011 know to be aware of the problems. In Crystal, the issue now also been resolved. Many other developers have since then little has been heard, so the chance that their networks are still vulnerable. Our tests showed that at least OpenFeint still only using a UDID can login.

Apple is using UDID in iPhone apps since August 2011 to the limit. Developers would no longer be allowed to use the data in published apps in the App Store, so that future applications will no longer be able to UDID with your data to associate. This has meant that advertisers who UDID’s used to get an idea of who is an app used to seize alternative identification codes. Apple would now working on a replacement for the UDID.

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Tim Cook and Larry Page To Adress Patents Issues

U.S. corporate leaders Google and Apple, Tim Cook (Tim Cook) and Larry Page (Larry Page) in the course of a telephone conversation discussed several issues related to intellectual property and patent issues that regularly arise between IT giants. What it came to hand, is not known.Details of the negotiations also were not disclosed.

Source Agency “Reuters” says the head of Apple and Google discussed the possibility of resolving differences on the use of certain functions in the operating system Android. It is not clear one: are Cook and Paige to sign a broad agreement and sign a patent truce, or else it is a narrow range of issues.

It is noted that in the coming weeks, the head of Apple and Google will hold another meeting. In addition, the company is open to further establish communications at the highest level, according to “Reuters”.

In recent years, the competition between Apple and Google has been dramatically exacerbated. It was distributed to various markets: mobile OS, browsers, TV plaftormy etc. ”Apple” of the corporation is trying to depend less and less on the products of the internet giant. Recently been removed from the iOS YouTube application and Google Maps.

Apple Genius Bar trains employees not to apologize for business

It emerged yesterday from a study of NPD. Almost 60% of the current Apple customers like to buy more products, because they are so satisfied with the service provided to the Genius Bar. How do they do that? This can be read in a leaked training manual for Genius Bar staff. It shows how you can keep the customer happy, even if it fails to help. Instead of “do not, can not” have the Genius Bar staff has a positive tone.

Gizmodo published on the web Apple internal document entitled «Genius Training Student Workbook» («The manual for the training” genius “). The document is the latest version of the instructions for the staff of a special department store Genius Bar at Apple Store, allocated for advice and technical support to owners of “apple” devices.

All employees Genius Bar before work are two-week training, in which, along with the technological aspects, studied psychology skills. The process of interaction with visitors to the company store abbreviated Apple – Approach, Probe, Present, Listen, End («Come, learn, present, listen, complete”), show excerpts from the document.

Before the employees familiar blue t-shirt to tow, they must first undergo training. In it, they are not only technically trained, but they also get tips to emphatically with clients to go to watch nonverbal signals and tips to ensure that a customer buys more. “Everyone in the Apple Store is in the business of selling”, is in the manual. Instead of traditional marketing approaches such as AIDA (Attention, Interest, Desire, Action) Apple has their own version with the letters APPLE: Approach, Probe, Present, Listen, End. The people behind the Genius Bar do not need to be that harsh sales techniques. But they have to give the customer the idea that they listen and empathize with the problem. In doing so, they often use the three F-words: Feel, Felt and Found. A Mac is not ‘hot’, but only a little ‘hot’ are. Software ‘crashes’ but not ‘responding’ or ‘stops unexpectedly’. There exist in the world of Genius Bar no bugs and problems, but only cases and situations.

Apple requires a “genius” to monitor gestures customers talk to colleagues about the errors in the operation, and the “never apologize for the business and / or technology.” The basic principle of communication with the customer service technical support consultants chain stores should be sympathetic. In typical examples given in the document, the consultant must assure the visitor that he understands and shares his feelings, and then to present the benefits of the product or situations that need to mitigate the negative emotions.

If you again soon at the Genius Bar: do not bring your hopes up, because that indicates that you have no faith. If a customer’s head tilts, it means that he wants to cooperate. In various exemplary discussion explains how you like Genius Bar-employee to handle it. Is everything superhuman well in the Apple Store? That still do not. About the Apple Store Soho we have heard a few stories of people who are not a warm and fuzzy feeling received from the service. And internationally rumbling too. Apple gave audience that layoffs were a mistake and should be reversed, but people complain that they still do not have received instructions about the personnel changes. Also, lately much more focus should be placed on sales and profits, rather than customer satisfaction.

Finally, from the Genius Bar staff required to assess and comment the work of their colleagues in the “fearless feedback”. However, as stated by former Genius Bar employees, this technique is used in practice is extremely rare.

If the document is at Gizmodo disposal, really is an instruction to staff Genius Bar, then such a rigorous approach is justified. According to research NPD Group, 40% of owners of Apple devices use the services Genius Bar, and 90% of them are satisfied with the quality of service.

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