Last Friday was the day of the opening of the Olympic Games in London, but there was in the same period the British Business Conference scheduled a conference where Apple’s Jonathan Ive is also present. The chief designer of Apple did tell attendees that the goal of Apple is to make great products, not to make money.
Ive started working for Apple in 1992 and therefore has gone through the bad years, according Ive had a “near death” experience in the mid nineties. “Apple was very close to bankruptcy, but you learn from these moments, you know what is important and what is not.”
During his collaboration with Steve Jobs, Ivy noted that “the most important was his observation, when products were not good enough, he stuck to his own vision, and we knew we had to make better products. This was a big difference compared to previous attempts to bring the company back to the top. ”
His fixation on making great products sometimes caused problems, it was at a time so much so that there were doubts whether the iPhone would ever come on the market. According Ive “there were several times we almost stopped the project because again we had found several problems. At the moment I held the phone to my ear, I expressed a phone number. The challenge is that many different ears, chins, hair, etc. .. had to develop it seemed almost insurmountable. ”
Fortunately for us and for Apple iPhone is a great success, in the last quarter the company sold 26 million iPhones.